EAT YOUR HEART OUT.
A new restaurant was opening in a small but trendy town in the suburbs of Lyon, France. The location however was a little walk from the centre, so this needed marketing. The restaurant offered something different to all other Asian restaurants in the area, it offered traditional Peking duck, cooked by a chef that has trained since he was a teenager in Hong Kong.
Brief:
Design a logo that represents Beijing and its food
Logo needs to look elegant, to elevate people’s perception of Chinese food and buffet restaurants
Make it stand out.
Red signifies warmth, pride and power
The bird is merged into the name of the restaurant with a leaf for freshness.
The circle signifies longevity.
In Asia, symbols are super important and this logo was a success. It worked with the restaurant decor, the menus as well as getting excellent feedback from its customers.
BUSINESS CARD
Striking in its colour, this card simply states the restaurant’s reservation details on the back leaving the front clean.