Crossfly - Premium Men’s Underwear - a new British Brand
I am delighted to have been and still be involved in building this soon-to-be global brand. Since 2018, I have been working on the branding and marketing and in Octover 2021, it launched in the UK and USA. As Marketing Manager, I have been beavering away on creating graphics, logos, branding copy, etc… so , here are some images to show you !
A website that stands out.
UX is so important that we’ve called for expert help but this is the template that they used to create the site. We wanted to tell a story, build a brand and not just sell a product.
My involvement includes :
content creation,
image design,
icon and logo creation,
copy writing,
web template design,
web flow,
direction of photoshoot
Banners
Pretty models also need good composition and a strappy strapline!
Premium Packaging for a Top Product
We spared no expense when it came to packaging.
The Matte finish gives the consumer a taste of what is on the inside. A Premium, soft pair of underwear. In today’s world, shopping is mostly done online and therefore that first experience of opening the box must be part of the process. And of course, it’s totally recyclable designed with zero plastic.
underwear packaging showing all panels
Underwear packaging measurements
socks packaging measurements
Socks flat lay
Both packaging for Performance Series in consistent colours and details
Instagram mock up Part1 Carousel
Valentine's Facebook & Instagram Ad Part 2 of Carousel
Valentine's Facebook & Instagram Ad Part 3 of Carousel
Measuring Guide that's fun
Product photoshoot