Rebranding exercise
UK-based stationery subscription venture came to me for a fresh new brand. In their words, the partners of the business wanted a logo with the right feel:
“Feel is bright, bold, happy - we're luxury but a quirky luxury and sit
equally in stationery and gift markets…. and the logo to have maybe a planner/notebook featured”
Fresh and bold
It all begins with a great brief and an on-point mood board (as seen in the reel). Carla and Annastasia, the partners of Ink Drops, were clear on what they wanted but did not quite know what that looked like.
After 2 rounds of sketches and logo exploration, they got the “THAT’S IT” moment and all I had to do is finalise and add colour to their wonderful new logo.
Provided:
Fonts: Benny Black
Colour palette
Logos in various formats in both colour and Black & White
Slightly altered logo for the stamp (as requested)